Salesforce leadership · CRM strategy · Architecture

Kyle Varga

CRM Director & Salesforce Architect

Technical leader focused on building scalable Salesforce platforms, aligning CRM strategy to business outcomes, and helping teams grow as admins, developers, and architects. Hands-on across the full lifecycle: from roadmap and design to implementation and long-term governance.

Salesforce Experience 12+ years across admin, developer, technical lead & architect roles
Blending enterprise architecture with practical, admin-friendly solutions.
Salesforce Certifications
10+
Including Application, Data, Integration & System Architecture
Clouds
Sales, Service, Platform & Experience
Core Salesforce clouds I focus on
⚡ How I typically help
Hands-on leadership

I sit at the intersection of business, engineering, and operations, translating real-world workflows into stable, extensible Salesforce implementations.

  • CRM & GTM strategy, roadmapping, and stakeholder alignment
  • Technical architecture across multi-cloud Salesforce ecosystems
  • Guiding teams on patterns, guardrails, and best practices
  • Balancing “clicks vs. code” with long-term maintainability in mind
  • Owning all things Salesforce – from procurement of Salesforce and related tools (e.g., Gearset, DocuSign) to SOX and other audit preparation, reviews, and ongoing compliance.
🧩 Salesforce focus areas
Platform-first

Areas where I spend most of my time in the ecosystem:

Architecture (app / data / integration / system) Health & scalability reviews Data model & sharing design API & integration patterns Release management & governance Admin & dev enablement